Influencer: There was a time when purchasing things were very clear because people were only needed to look at the brands of product and can easily decide which product they want to purchase.
However, it was yesteryears time because nowadays things have changed because of all the social media frenzy people around us.
It is very easy to understand that in this era people are purchasing as per the decisions of their fellow consumers’ opinions.
The time has come when people have a thousand of variety in brands for the product which they need to purchase. So, before purchasing anything consumers look at their peers and their favorite celebrities or influencer for their explicit recommended products.
Now you may have understood how influencer marketing has come in trend. Also, in the upcoming time, we all know this is all set to become the next big thing.
If you’re a brand then this blog is going to be very helpful. Also, if you correctly use social media creator then they can create a world of possibilities for your brand.
The main reason for growing bloggers marketing is because it provides a better alternative to traditional ways of brand promotions. Social media marketing campaigns providing better results because of an influencer engagement.
Social media creators will work wonders for your brand promotion if you want to attract buyers through them.
The question that may be arising in your mind:
What is Influencer Engagement?
The level of “commitment” between an online audience with a social media account that is used by a brand or person is known as the engagement rate.
So, if we talk about content creator’s engagement rate, we’re referring to the commitment which social media star has managed to generate amongst their online social media audience. Does that make sense to you?
An influencer’s engagement rate is an important metric that will help your brand to predict whether your marketing campaign will be a success or not. Why?
Most probably the results of a marketing campaign tend to be measured by looking at the responses received from social media users to stories or posts published by creators, related to a brand.
The responses from social media users vary from Likes, Comments, Shares, or maybe Page visits.
As a brand constantly refining the content and promoting with the right marketing strategies are as important as thinking to achieve a high rate of buyers.
Since the past few years, social media influencers are working best for marketing promotions of brand products to the consumers. Also, it has proven that using social media influencers’ engagement for brand promotions is very lucrative.
What can you achieve with collaboration of influencers?
- Social media creators will give you the ability to reach out to their wide segments of the audience besides your existing audience on your brand’s social media account.
- Overnight success sounds like an impossible thing but that’s how social media creator engagement work. Bloggers/creators exposes your brand to their whole audience in a night and people start noticing your brand and checking your products.
- A relationship of trust and loyalty which these stars have builds with their followers, and this will help to add the element of credibility to your brand for influencer marketing. More credibility means reach to more people to give your products a try.
- Any brand which is supported by them will gain credibility as influencers are known content creators for particular niches.
What industries have social media influencers?
In short, we can say – all industries. As no industry is left on social media which doesn’t have social media stars. You say the name of industry and there you will see an influencer for the same. However, some industries found influencers more naturally than others. Lifestyle, fashion, health, travel, and travel are a few examples of those industries.
The lists of most popular verticals among influencers are as followers as per AdWeek:
- Fashion and apparel (36%)
- Travel and hospitality (2%)
- Technology (1%)
- Finance (1%)
- Beauty (23%)
- Fitness (7%)
- Food and beverage (25%)
- Retail (4%)
What is the future of social media influencers marketing?
Influencer marketing has solved the issues of traditional advertising and marketing promotions such as banner blindness and ad blockers.
It can be expected to evolve with changes in trends, audiences, and influencer tools.
In the last two years, influencer marketing has navigated many of the stumbling blocks of traditional marketing. For instance, audience fragmentation on conventional media.
You can say that it hasn’t been positive every time as accusations of fake followers and dodgy pricing can be heard as well.
However, high social media engagement, solid ROI, and the appreciation of authenticity are drowning out the critics of influencer marketing.
Yes, you’re not wrong if you’re saying that creating brand awareness with social media impressions are rather easy to achieve.
But, don’t you want to attract the attention of million’s users to achieve something more useful within a few days?